Though Amazon and Barnes and Noble are grabbing headlines with e-readers aimed at consumers, Ditto Book--a CES 2010 exhibitor--is marketing its device for niche markets.
The $249 e-reader doesn't compete with Nook and Kindle specifications, as it is not wireless, has a 6-inch screen in four shades of gray, and doesn't support the standard ePub format yet.
Its focus is on customization; companies interested in ordering the e-reader in bulk can add a logo, brand name, color, and welcome screen. A unique option is to load the e-readers with bundled content.
Ditto is a subsidiary of Macrotron Systems, a Silicon Valley company that offers design, engineering, and manufacturing services. By targeting corporations, nonprofits, and possibly education agencies, the company might be able to stand alongside its larger competitors.
The device is also available to consumers, but customization requires a 250-unit minimum. According to business developer Hentry Jebasingam, Ditto Book's goal is to support many formats, including ePub within the next few months.