After showing off an ultrasmall PC for consumers, computer maker sets 2010 energy efficiency targets for notebooks, desktops, servers, and related components.
Martin LaMonicaFormer Staff writer, CNET News
Martin LaMonica is a senior writer covering green tech and cutting-edge technologies. He joined CNET in 2002 to cover enterprise IT and Web development and was previously executive editor of IT publication InfoWorld.
For a sign of what more energy-efficient PCs from Dell may look like, Esser pointed to the ultrasmall PC which CEO Michael Dell showed off in April at the "Fortune Brainstorm: Green" conference in Los Angeles. That machine takes up 80 percent less space and consumes 70 percent less than one of Dell's minitower PCs.
With high energy costs and more concerns over the environmental impact of computing, many computer vendors are pushing energy efficiency in their product development and marketing.
Esser said Dell's efficiency program is driven by customer demand for less expensive equipment and Dell's own environmental stewardship program. Dell intends to be carbon-neutral from its operations by the end of this year.
To reach its 25 percent reduction goal, Dell will continue to improve on existing development in hardware and firmware, including power management, efficient fans, and better power supplies.