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Deals struck for campus video on demand

Cdigix teams up with Disney, Turner Broadcasting to offer students access to on-demand movies.

Cdigix, a company that provides online music subscription services to college campuses, said it has struck deals with Disney and Turner Broadcasting System to offer students access to videos.

The deal will include some on-demand movies that can be watched for between $1.99 and $3.99, prices comparable to online rivals such as CinemaNow. A subscription video plan will include content from other partners such as ESPN and the Cartoon Network. The company is pitching the service, as with its music subscriptions, as a way to dissuade students from downloading content illegally from peer-to-peer networks. The company offers digital music services on 21 college campuses.