The deal will include some on-demand movies that can be watched for between $1.99 and $3.99, prices comparable to online rivals such as CinemaNow. A subscription video plan will include content from other partners such as ESPN and the Cartoon Network. The company is pitching the service, as with its music subscriptions, as a way to dissuade students from downloading content illegally from peer-to-peer networks. The company offers digital music services on 21 college campuses.
Cdigix, a company that provides online music subscription services to college campuses, said it has struck deals with Disney and Turner Broadcasting System to offer students access to videos.