Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
Apple wants you to wear a watch on your wrist and keep your iPhone in your pocket.
Put the cost of the two together and you reach at least $1,000. Or, if the watch is gold, perhaps more than $17,000.
What about the little people? What about the traditionalists? Are they to be cast into the recycling garbage can of history? Not if Conan O'Brien can help it.
For he has helped Apple launch a new, more affordable variant: the Apple Pocketwatch.
Costing just $259, here is something with all the Apple style and less of the pressure on your pocket. Metaphorically, at least.
You might wonder what you have to do to secure one of these precious items. Well, you just mail your iPhone and $259 to Apple. And then wait.
What comes back to you at a clip is a feat of such magnetic, magical, revolutionary engineering that you will simply sit back, marvel and wonder what time it is.
It's rare that such a product appears on the market. And the best thing is that you don't even have to line up at dawn to have it in your hands.