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What should you do if the president insults you?
Worry about your share price or, in an entertainer's case, your ratings?
Stephen Colbert came out on Thursday night's "The Late Show" on CBS with his own reaction to being insulted by President Donald Trump. (Editors' note: CBS is CNET's parent company.)
Earlier Thursday, Time magazine published an interview with Trump, who said: "You see a no-talent guy like Colbert. There's nothing funny about what he says. And what he says is filthy. And you have kids watching."
I'm not sure how many kids watch Colbert. The president was, however, referring to the comedian tossing a slew of crude insults at the president last week. Colbert didn't actually apologize. He did say he wished he'd changed a few words.
Trump told Time that Colbert insulted him because his show "was dying. By the way they were going to take him off television, then he started attacking me and he started doing better." Trump added: "I've done his show But when I did his show, which by the way was very highly rated. It was high -- highest rating. The highest rating he's ever had."
And this is where Colbert began Thursday night. He found it all a bit of a giggle. He explained that he'd been trying to get Trump to say his name for a year. So now: "I've won!"
"Please don't let me trend on Twitter again," he mocked. "Don't throw me in that hashtag #Briarpatch." (The hashtag is seeing brisk business on Twitter.)
"But you're not wrong," he continued. "I do occasionally use adult language. And I do it in public, instead of in the privacy of an 'Access Hollywood' bus."
Colbert also agreed that when Trump appeared on his show, it was highly rated. "The only episode that got better ratings was the night I had Jeb Bush on. That's right. You got beat by low-energy Jeb. But don't worry, you won the ratings college."
Colbert added that making jokes about the president was, indeed, good for ratings. "It's almost as if the majority of Americans didn't want you to be president. But you know who's got really bad ratings? You do."
The blows went lower and lower.
"Since all of my success is clearly based on talking about you, if you really want to take me down, there's an obvious way," said Colbert. "Resign."
The White House didn't immediately respond to a request for comment.
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