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CeeLo Green injured by exploding phone? Just a publicity stunt

Commentary: A video emerges that appears to show Green's phone explode as he's using it. And then he pops up on Facebook Live to explain.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.

See? Low.

Inside Drop/YouTube screenshot by Chris Matyszczyk/CNET

It all looked so explosively fake.

A CCTV video purporting to show music producer and performer CeeLo Green talking on his cellphone emerged on the web.

The phone exploded and Green collapsed onto the floor of his studio.

Calamity. Disaster. Celebrity death. Lawsuits galore.

Music site Consequence of Sound initially had this headline: "Cee-Lo Green was nearly killed after Samsung Galaxy Note 7 exploded in his hand."

The sanguine might have pondered: "Why is CeeLo Green using a phone that everyone knows is banned because it blows up?" They might also have sniffed: "There's no evidence from the video that this is a Samsung Galaxy Note 7." Or even: "Why doesn't this video continue after he's left there on the floor?"

This didn't stop the palpitations and fulminations to spread. What happened to CeeLo?

The star waited a few hours and a few more before popping up on Facebook with a selfie video explanation and a muted apology. There seemed no damage to either of his ears.

"I just wanna let everybody know that I am alive. I am well," he said.

He continued: "Truthfully, I'm really upset that anybody had to be emotionally disturbed by what they saw today."

We could discuss emotional disturbance at some length here.

However, the real purpose of this footage was, Green said, far more mundane. It was a clip from a video to introduce a new character called Gnarly Davidson.

"It's supposed to set up the new character identity, you know what I'm saying," said Green.

I think we do. You're saying you wanted some publicity and you got it. Over 800,000 views on Instagram, another 130,000 on Facebook.

"I just want to thank everybody for their love and support and concern," he said. He added that he'd had "a very difficult day dealing with everything."

So have we, CeeLo. So have we.