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Earnings warnings have dulled Apple Computer's shine, and analysts wonder how the company will get out of the mess it's gotten itself into. "We were simply not prepared to be hit by three major problems simultaneously."
- Steve Jobs, |
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Price, profit cuts loom for Apple With 11 weeks of inventory sitting on dealers' shelves and overall consumer PC buying down 30 percent from last holiday season, Apple must slash prices to clear out the stock, say analysts.
update The company's stock drops to a new 52-week low after its announcement that sales will fall "substantially" below already lowered forecasts.
previous coverage
Marketing VP leaves Apple
Apple shaves price of dual-processor PowerMacs
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