Shocker! The San Francisco Bay Area is the biggest U.S. market for Apple products, according to the results of a survey conducted by research firm Experian Simmons. The study found that 32.3 percent of adult residents of the region own at least one Apple product--an iPod, iPhone, or Mac computer--compared to 21.6 percent in the nation as a whole, which makes Bay Area residents 49 percent more likely to buy Apple products.
Apple, of course, isin the Silicon Valley city of Cupertino, in close proximity to San Jose and San Francisco.
A close second in Experian Simmons' "Mac Metropolis" list is Boston, where 31.3 percent of adult residents own at least one Apple product. In third, fourth, and fifth places are San Diego, New York, and Washington D.C., respectively. Chicago, Ill. comes in sixth, and Denver, Colo. is seventh.
The biggest surprises on the list are probably the metro areas of Monterey-Salinas, and Santa Barbara-Santa Marina, Calif., which come in eighth and ninth place. Monterey-Salinas, described by Experian Simmons as "upscale, coastal," is a relatively small region south of the Bay Area that the surveyor calls "home to barely a half million adults and only one (busy) Apple store." Perhaps a result of their affluence (in some parts, anyway) and relative proximity to Apple's headquarters and Silicon Valley, these regions rank ahead of far bigger metro areas like Las Vegas; Los Angeles; Portland, Ore.; Atlanta; and Philadelphia.
What the survey doesn't take into account are sales of the Apple iPad, which debuted earlier this month and is expected to.
"Early adopters lined up for hours outside of Apple's iconic stores in hopes of being among the first to get their hands on the revolutionary new tablet computer," the report said of the iPad. "This is obviously not the first, nor is it likely the last Apple product to generate so much excitement, but certain consumers and parts of the country sure seem more excitable by announcements by Steve Jobs than others."