Fed's New Rate Hike Eye Infections Money-Saving Tips Huawei Watch Ultimate Adobe's Generative AI Tips to Get More Exercise 12 Healthy Spring Recipes Watch March Madness
Want CNET to notify you of price drops and the latest stories?
No, thank you

Brits go bonkers for cheap iPhone 4 price plans

The U.S. wasn't the only place that saw iPhone 4 madness last week. Go inside the mind of the British Apple fanatic as the new device hits--with six carriers to choose from.

Apple Store on London's Regent Street
A small queue has already formed near the entrance of the Apple Store on London's Regent Street at 6 p.m. the night before iPhone 4 launch day last week. Luke Westaway/CNET UK

Blimey, last week was an iPhone 4-filled week over at CNET UK. Not only did we publish our full and frank iPhone 4 review, completely solve the iPhone's signal difficulties, and document the midnight queue for the launch, we're still reeling at the crazy-low iPhone 4 price plans that Hutchison-owned carrier "3" announced for the U.K. market.

A brand spanking new iPhone 4 costs British customers the equivalent of just $149 (99 British pounds) including sales tax when signing up to a $45 (30 pounds) per-month, 24-month contract. That's a total expenditure of $1,233 (819 pounds) in total, with 1GB of data per month thrown in for good measure.

These decidedly affordable tariffs aren't exactly news to Apple-loving Brits. Although for many years the iPhone was exclusively available to customers who signed up with U.K.-based carrier O2, the floodgates are now open, with British consumers currently being offered a choice between six different carriers--O2, Orange, Vodafone, 3, T-Mobile, and even Tesco Mobile (Tesco is a British supermarket chain--think Wal-Mart but with more tea and crumpets).

With choice for consumers comes market competition. British customers have a choice of 12, 18, and 24-month contracts, along with pay-as-you-go plans. And they're priced competitively too.

If you fancy whipping out your calculator and working out exactly how the U.K. compares with the U.S. when it comes to iPhone 4 prices, you can see how the best iPhone 4 deals stack up at this link.

If you really want to get inside the mind of the British Apple fanatic, below is a video diary of the midnight queue for the iPhone 4 launch at Apple's U.K. flagship store on Regent Street in central London. Not only can you witness one brave reporter's swift descent into madness, it all happens to the sing-song tune of the quaint British accent. You guys like our accents, right? Right?!