Biz Stone on Twitter: No ads

At Reuters Technology Summit, Twitter co-founder says the company doesn't plan to incorporate advertising into its business model at all, instead relying on paid tools.

Caroline McCarthy Former Staff writer, CNET News
Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.
Caroline McCarthy

Twitter co-founder Biz Stone said at the Reuters Technology Summit on Monday that the ubiquitous microblogging start-up isn't considering an advertising-based business model at all.

The whole "we'll make money by offering corporate accounts of some sort" mantra has been talked about by Twitter's founders quite a bit recently. But until this point, Stone and co-founder Evan Williams haven't been quite this explicit in ruling out advertising altogether.

"There are a few reasons why we're not pursuing advertising--one is, it's just not quite as interesting to us," Stone said at the event.

Man, it sure is nice to be so high in Silicon Valley's pecking order that you can rule out a business model just because it's boring!

The other reason: Hiring an ad sales staff is labor-intensive, Stone told Reuters. Ads can also be intrusive to users. Now that makes a bit more sense.

The long-awaited Twitter business model, which the Reuters article describes as "various add-on tools and services for the businesses and professional users of Twitter," should be in effect by the end of the year.