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BitTorrent jumps into enterprise market with content delivery service

Peer-to-peer tech company launches BitTorrent DNA, designed for companies looking to improve transfers of large media files; first client is video start-up Brightcove.

Peer-to-peer company BitTorrent is set to announce on Tuesday morning the availability of a new enterprise content delivery product, BitTorrent DNA. Designed for companies that use streaming video, large downloads or games over the Web, the launch of BitTorrent DNA marks yet another conscious move by the San Francisco-based software brand to move beyond its roots as the creator of file-sharing protocol that became nearly synonymous with digital piracy over the past few years.

BitTorrent described the new BitTorrent DNA product in a statement as "the ideal solution for publishers seeking ways to overcome the obstacles associated with centralized content delivery, such as slow downloads, choppy video streams, and inefficient use of network infrastructure." The inaugural client for the new content delivery network (CDN) is online video start-up Brightcove, which powers a number of large companies' broadband media operations.

BitTorrent DNA will be used to "accelerate" the delivery of the video hosted on Brightcove's platform.

With the rise of online video and large-scale media downloads, content delivery has become a crowded niche in the market. BitTorrent DNA will square off with industry leaders like Akamai Technologies--the force behind CBS' video distribution network as well as a host of others. BitTorrent is hoping, however, that its massive following (150 million downloads of its client, according to the company) will help give it an edge.

In addition, the peer-to-peer format has become increasingly popular in the streaming video space, with recent entries like Joost and Babelgum touting P2P technology as the backbone for their professional-quality video content.

In February, BitTorrent announced that it was creating a digital download store that would use that robust user base as a way to legally transfer large movies, games and other files. The company has also forged alliances with major movie studios for legal film downloads.

Meanwhile, the exhaustive battle over online piracy wages on.