Culture serves up the Web's most linked videos

Popular URL shortener debuts a new service,, which shows off the most-linked videos through their service.

URL shortener,, has a new service out, called displays a collage of the most-linked videos (through of the moment. Users can also sort by the top videos from the last day or the last two days. displays the most buzzed about videos linked through Screenshot by Harrison Hoffman/CNET

The site looks really slick and is well presented. When you click on a video, a light box pops out, which plays the video as well as displays a variety of sharing options (Facebook, Twitter, e-mail) and shows a live stream of tweets about that piece of content. The live stream is especially compelling since you can see what other people are saying about the video as you formulate your own opinion.

The URL shortener space is getting increasingly crowded, with a ton of new and existing companies bringing their offerings to the table. Google is the most recent example of this. is trying to stay ahead of the competition with products like and Pro, which currently allows a limited set of beta users to create their own branded short URLs. They have a really strong beta user base for that service already, which includes The New York Times ( and foursquare (

The pop-up video lightboxes play the video as well as feature sharing options and a live stream of tweets about the video. Screenshot by Harrison Hoffman/CNET