Do we still call him Baby Yoda or nah? Anyway, he has shoes now.
Mark SerrelsEditorial Director
Mark Serrels is an award-winning Senior Editorial Director focused on all things culture. He covers TV, movies, anime, video games and whatever weird things are happening on the internet. He especially likes to write about the hardships of being a parent in the age of memes, Minecraft and Fortnite. Definitely don't follow him on Twitter.
It's hard to tell where we're at with Baby Yoda these days. First he was a phenomenon, a meme gone viral. A character that became bigger than The Mandalorian, the show he featured on. He might be the most popular character in the Star Wars universe right now.
Then he was revealed as Grogu, which felt less interesting. And the merchandising machine went into full flow. He became a plushie, a keychain, a lunchbox. Everything you might expect of a character of his popularity.