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Atari is building eight video game-themed hotels across the US

The hotels will have "immersive" gaming experiences including AR and VR.

Corinne Reichert Senior Editor
Corinne Reichert (she/her) grew up in Sydney, Australia and moved to California in 2019. She holds degrees in law and communications, and currently writes news, analysis and features for CNET across the topics of electric vehicles, broadband networks, mobile devices, big tech, artificial intelligence, home technology and entertainment. In her spare time, she watches soccer games and F1 races, and goes to Disneyland as often as possible.
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Corinne Reichert
Atari Hotel

Atari Hotels are coming to San Francisco, Seattle, Las Vegas, San Jose, Phoenix, Chicago, Austin and Denver.

Atari

Atari is making a comeback, but this time by pushing into the hotels space. The arcade game company announced Monday it'll be opening eight video game-themed hotels across the US. The first will be in Phoenix and will break ground in spring 2020.

Atari, whose cult games included Pac-Man, Pong, Space Invaders, Asteroids and Q*bert, says the hotels will be "a unique lodging experience combining the iconic brand with a one-of-a-kind video game-themed destination." They'll also be located in two locations in California -- San Francisco and San Jose -- as well as in Austin, Texas; Chicago; Denver; Las Vegas; and Seattle.

Watch this: The new Atari VCS console is more than a retro game box

The Atari Hotels will have "fully immersive experiences," including augmented reality and virtual reality . Some will also come with esports venues. The hotels will have a "nostalgic and retro meets modern look and feel," according to Napoleon Smith III, whose agency GSD Group acquired the rights to build the themed hotels.

"Let's face it, how cool will it be to stay inside an Atari?!" Smith said.

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Originally published Jan. 27.
Update, Jan. 28: Adds further comment from GSD Group's Napoleon Smith III.