A new ad for Lenovo's Yoga Tablet 2 Pro features the famous actor and Yang Yuanqing, Lenovo's CEO, in an interesting work conversation.
I don't know what to feel about Lenovo, principally because Lenovo never got around to making me feel anything.
But then it hired Ashton Kutcher.
Yes, the company's new product engineer -- or should that be "product engineer"? -- is the man to lift the brand into full human consciousness.
Here, then, is a new ad featuring Kutcher and his new buddy. Well, it's his new boss. Or should that be "new boss"?
In a shtick that purports to show Kutcher's daily life -- the memorably named Yoga Tablet Pro 2 always at his side -- Lenovo CEO Yang Yuanqing ("YY"), appears halfway through to pretend that he's Kutcher's boss.
He quickly sniffs that Kutcher is at the beach. Or at least, that's how it seems. He's paying Kutcher all this money and all his "product engineer" can do is loaf around? Welcome to Hollywood.
Will this mean an official reprimand? A two-week suspension? Will Kutcher's purported $10 million fee be docked a few thousand? I will leave you to enjoy the tension.
At heart, though, the ad shows off the Yoga Tablet Pro 2 very well, even managing to find a role for its nifty built-in projector.
As to what roles Kutcher and YY will have in future ads, I see cultural misunderstandings, personal revelations and perhaps even a soiree with vodka shots.
Lenovo has a long way to go before its brand image catches up to the interesting nature of its products.
Will this Kutch and YY sitcom run and run? Who can wait for episode two?