That's how many songs have been purchased and downloaded from the iTunes Store. Oh, and movie sales and rentals are doing fine, too, the Mac maker says.
Jon SkillingsEditorial director
A born browser of dictionaries and a lifelong New Englander, Jon Skillings is an editorial director at CNET. He honed his language skills as a US Army linguist (Polish and German) before diving into editing for tech publications -- including at PC Week and the IDG News Service -- back when the web was just getting under way, and even a little before. For CNET, he's written on topics from GPS to 5G, James Bond, lasers, brass instruments and music streaming services.
The path to world domination is paved in round numbers, especially big ones like this: 5 billion.
That's the number of songs that have been purchased and downloaded from the iTunes Store, Apple said Thursday. (Actually, for the record, the press release says "over 5 billion.")
That shouldn't be surprising, of course. Apple's iTunes store has long overshadowed the rest of the music download scene. Rivals have launched many an assault, but even e-commerce competitors as savvy as Amazon.com still face quite an uphill battle--sales of songs at 9-month-old AmazonMP3, the No. 2 digital music store, are only a tenth the volume of those at iTunes, according to market researcher NPD Group.