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Apple rumor mill buzzes to life over iWatch 'joke'

An influential blogger makes a comment about Apple launching its "wearable thing" in September -- but then says it was a joke.

It might as well rain until September. Todd Hamilton

Many in the tech world spent Friday clutching their wrists as word emerged that Apple might launch its rumored iWatch in September. Unfortunately, for those looking forward to an Apple smartwatch, this prediction was apparently made in jest.

On Friday, influential Apple blogger John Gruber weighed in on an article from The Verge about Motorola's upcoming Moto 360 smartwatch, saying: "It looks like Motorola's designers tried to draw as much attention as they could to the 360's stupid flat-tire display shape. The only way this could get funnier would be if it doesn't even ship until after Apple announces their wrist wearable thing next month."

There it was. A man who has often been right about many things Apple was revealing that "next month" the iPhone maker would be announcing its "wrist wearable thing." The headlines began to pour out.

There were few supporting facts, but excitement raged. After all, Apple is reportedly going to have a media event on September 9.

A slight dampener was tossed, however, by Gruber himself. In response to The Verge's Casey Newton on Twitter, Gruber seemed to clarify his perspective: "By the way, I have no idea whether Apple is planning wrist thing for September or October, just making a joke."

Some will, no doubt, feel this was a false alarm. Others will wonder whether this isn't a brilliant double-bluff: he knows, he lets word slip, he says it was just a joke. This is a classic ruse played by so many baggy-eyed men at the World Series of Poker.

So, here's what we can conclude. There will be a wearable thing. It may come from Apple, or not, it may be called the iWatch, or not, and it may be announced on September 9, or not.

For myself, I don't think it'll be called the iWatch, nor do I think it will emerge on September 9. But please don't quote me.