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Apple goes overseas with retail store

The Mac maker plans to open a store in the Netherlands, according to people briefed there on the company's plans.

Apple Computer is taking its retail store effort international next week, with plans to open a store in the Netherlands, according to people briefed there on Apple's efforts.

Patrick van Sloten, who manages Machouse, an independent Apple dealer in the Netherlands, said Apple has told dealers that it plans to open a store in Amsterdam. An announcement is scheduled for July 17, the same day Apple CEO Steve Jobs delivers a keynote address at Macworld Expo in New York.

Van Sloten says his understanding is that Apple's store will focus on consumers.

"That's no problem for us because we focus more on business applications," Van Sloten said. "The Netherlands is big enough for two Apple stores."

Spokeswoman Patrice Hijsterborg of Apple Netherlands said that the retail outlet won't be called the Apple Store, as "those only exist in America." An Apple U.S. representative would not comment on Apple's future plans, adding that all of its stores have been located in the United States.

Apple opened its first retail store in May 2001 and has since launched roughly 30 more stores. The company plans to open a new flagship store in Manhattan's SoHo district next week. It plans to have more than 40 stores opened by the end of the year.

Marc Hijink of ZDNet Nederland reported from Hilversum, the Netherlands.'s Ian Fried contributed to this report from San Francisco.