Joe Riquelme, creator of Videoshop, decides there's only one way to repay his parents. The YouTube video of the gift-giving has already enjoyed more than 7 million views.
The echoes of Christmas are already distant.
The memories might be few and those that exist are likely indistinct.
I have a feeling, though, that Joe Riquelme's parents will remember this Christmas like no other. Riquelme is the creator of the Videoshop app, which allows you to share good-quality video with friends and family.
His immediate family, however, think of him as the son who gave them a white envelope for Christmas. Was that all he could think of? It seems so. But in this white envelope was a simple note: "Your house is paid off. Merry Xmas. Joe."
Riquelme seems like a man of few words. In posting the video of his envelope giving to YouTube, he simply added the description: "For my parents."
On his Facebook page, he tried a little harder to find a few more syllables: "Sometimes the best gifts come in the lamest packages. Merry Christmas everyone! -- feeling happy."
If you look at the video -- more than 7 million people already have -- see what it makes you feel. The reaction of both his parents has a few words to it, but the overwhelming nature of the gesture moves them to something far more elemental.
One Facebook commenter summed up the magnitude of the gift very well: "Way to make everyone else's 6-pack of Costco brand socks for dad look even worse."
So you see kids, you can develop apps and still be a decent human being. Not everyone can do it. But perhaps it's worth trying all the same.