CNET logo Why You Can Trust CNET

Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission. Reviews ethics statement

Amazon: 'Millions' of Kindles sold this quarter

Once again keeping its figures vague, Amazon thanks its customers for helping it sell millions of Kindles.

David Carnoy Executive Editor / Reviews
Executive Editor David Carnoy has been a leading member of CNET's Reviews team since 2000. He covers the gamut of gadgets and is a notable reviewer of mobile accessories and portable audio products, including headphones and speakers. He's also an e-reader and e-publishing expert as well as the author of the novels Knife Music, The Big Exit and Lucidity. All the titles are available as Kindle, iBooks, Kobo e-books and audiobooks.
Expertise Headphones, Bluetooth speakers, mobile accessories, Apple, Sony, Bose, e-readers, Amazon, glasses, ski gear, iPhone cases, gaming accessories, sports tech, portable audio, interviews, audiophile gear, PC speakers Credentials
  • Maggie Award for Best Regularly Featured Web Column/Consumer
David Carnoy
2 min read
Amazon continues to hint at very strong sales numbers for the Kindle without giving exact figures. Amazon

Last week, Barnes & Noble's chairman Len Riggio mentioned in an interview that his company was producing 18,000 Nook Colors per day, straining to keep up with holiday demand. This week it's Amazon's turn to trumpet Kindle sales, but it isn't CEO Jeff Bezos doing the talking. The company sometimes prefers to do its PR via its own "Kindle Community" message boards.

In this case, the little nugget of info was embedded in a thank you to customers for helping Amazon sell millions of Kindles and a reminder that the device is offering the latest, "most advanced" E Ink Pearl display (which the e-ink Nook doesn't have).

"Thanks to you, in just the first 73 days of this holiday quarter, we've already sold millions of our all-new Kindles with the latest E Ink Pearl display," the post reads. "In fact, in the last 73 days, readers have purchased more Kindles than we sold during all of 2009."

None of this is really new news. After all, Amazon previously reported that sales of the 2010 Kindle were easily outpacing the 2009 model. But as always, any scraps of Kindle sales info are gobbled up by bloggers and speculation continues over how many Kindles Amazon has actually sold and how those numbers measure up to Apple's sales figures for the iPad.

For number watchers, the good news is we should know soon enough when Apple hits 10 million iPads sold. As for Amazon reporting more precise figures, we'll probably only know the Kindle's hit the 10 million mark when Amazon says it's sold tens of millions of Kindles.

(Via Business Insider)