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Add Retweet buttons to your blog posts

Do you want to drive more traffic to your blog posts? The Retweet button might be a great way to do it.

Earlier this week, I came across the "Retweet button." Similar to the "Digg This" button, which adds a small Digg counter to articles after you embed JavaScript code, the Retweet button counts how many times a story has been retweeted on Twitter.

The Retweet Button was created by Tweetmeme, a service that aggregates links on Twitter to find popular topics sweeping through the microblog. Tweetmeme has a Wordpress plug-in to make it simple to include the button in any blog post, but the embed code can be added to any site.

Once a user clicks on the button, they're automatically redirected to their Twitter profile. A pre-written tweet is shown in their status update window saying, "RT @tweetmeme" followed by the title of the article and its link. After they update their stream, the Retweet counter adds one retweet to the tally.

There's a viral element to the Retweet button. A single user who retweets an article can drive thousands of people to the story, especially if the person's followers retweet as well. "Pass-along" traffic from retweets is becoming an important page view generator.

If you want to embed the Retweet button into your own posts, click here.