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Adconion acquires direct marketing firm Frontline Direct
Online ad network Adconion expands presence in U.S. with acquisition of Las Vegas-based Frontline Direct.
Elinor Mills Former Staff Writer
Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service and the Associated Press.
One week after announcing that it raised $80 million, U.K.-based online ad network Adconion is spending one quarter of the money.
Adconion announced Thursday that it is acquiring direct marketing firm Frontline Direct for $20 million. Las Vegas-based Frontline Direct's customers include ConsumerInfo.com and Reunion.com.
Adconion said last week that it received the funding from investors led by Index Ventures.