Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
People get sensitive about Steve Jobs movies.
(Disclosure: CBS is CNET's parent), Apple CEO Tim Cook said he wasn't fond of the new Aaron Sorkin-penned movie entitled "Steve Jobs." Nor, indeed, of any movie about the late Apple co-founder.
Though Cook admitted he hadn't seen the movies, he said: "I think that a lot of people are trying to be opportunistic, and I hate this. It's not a great part of our world."
Sorkin has now offered his own opinions about opportunism. At a London event for the new movie, Sorkin reportedly told the Hollywood Reporter: "Nobody did this movie to get rich. Secondly, Tim Cook should really see the movie before he decides what it is."
It was his third point that acts as something of a Sorkinesque punchline. "If you've got a factory full of children in China assembling phones for 17 cents an hour, you've got a lot of nerve calling someone else opportunistic," he said. I can just see Jeff Daniels delivering that line in Sorkin's "The Newsroom."
It does, indeed, take a lot of nerve to be a CEO. Just as it takes a lot of nerve writing movies in which everyone talks as if their nerves have been electrified by artificial means.
But everyone has their own levels of hypocrisy (and blind spots about it), just as everyone reacts irrationally when confronted with certain topics.
Steve Jobs has been lionized by so many, his own company included, that it's inevitable people would want to make movies about his life.
It's equally inevitable that those who knew him well would feel most uncomfortable about such movies.
They likely will feel like opportunism. They might even look like exploitation.
Apple wasn't immediately available for comment.
Some might wonder, though, whether it's a touch peculiar to accuse someone else of being a money-grabber when your own company has cash piled higher than all the towers in Dubai.
At heart, this is personal for many involved on either side. It's also good publicity for the movie that opens in the US October 9.