Whether they have an aversion toor in general, apparently some people want a stylus for their iPhone. But heaven forbid it should be one of those crude pointy plastic things, poking the royal handset in undignified ways.
That's why the "Soft-Touch Stylus" was created, to be practical but also properly respectful. It's made of an aluminum body with a rubber tip and promises not to scratch or otherwise damage the iPhone, iPod Touch, or presumably any other screen as long as it's not abused, according to Pocket-lint. And it comes with a built-in shirt clip, so you can maintain that all-important uber-geek image.