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A green watch that looks good too

Citizen's lithium-powered timepieces don't compromise fashion.

The 'Silhouette' model
Gadget Candy

Lithium-powered watches have been around for ages, but many versions have tended to look like something produced a former Soviet Union factory: basic block numbers in black and white. Citizen is remaking that image, however, allowing shamelessly capitalistic pigs like ourselves to enjoy fashion jewelry while assuaging our environmentalist guilt.

The watchmaker's "Eco-Drive" line features timepieces with jewels and dials that absorb natural and artificial light for their internal energy supply. Their rechargeable batteries last eons longer than earlier generations, with "enough juice to keep you ticking for up to five years, even in the dark," Gadget Candy says. No one ever said that being green had to be ugly.