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888 reportedly to sign mobile phone gaming deals

Source says online gaming group close to signing deals with Europe's bigger mobile phone operators to offer gambling over handsets.

Online gaming group 888 is close to signing deals with some of Europe's bigger mobile phone operators to offer their customers gambling over their handsets, a source close to the company said on Thursday. "Some of the European mobile operators are looking to incorporate 888 mobile into their offering," the source told Reuters. "It's in the final stages of negotiation."

The source said mobile gaming was important to 888 as a means of acquiring new customers and helping them play wherever and whenever they wanted.