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$2.1 million for invite start-up MyPunchbowl

Company attempts to differentiate itself from its many competitors by providing additional event-planning features besides simply an invitation.

Contour Venture Partners is the lead investor in Series A funding for Punchbowl Software, which is behind the event-planning and invitation site MyPunchbowl.

Total cash raised was $2.1 million; the other investors in the round include Intel Capital and eCoast Angels.

Previously, Framingham, Mass.-based Punchbowl Software had raised seed funding from Intel and eCoast.

MyPunchbowl's team said that the fruits of the Series A round will be visible soon, with new features and new hires on the way. But invitation start-ups are in a tough spot; IAC's Evite is as big as most of its smaller competitors combined, and Facebook's "events" application has become popular for casual and large-scale get-togethers.

MyPunchbowl's pitch is that it helps with the entire planning process, not just the invitation, and that there are plenty of people looking for that. "We've seen explosive growth since our first...funding last year," CEO Matt Douglas said in a statement.