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WWDC 2009: New 15-inch MacBook Pro revealedAt Apple's WWDC in San Francisco, Apple's vice president of product marketing, Philip Schiller, shows off the company's latest MacBook Pro. The new notebook has a 3.06GHz processor, a unibody architecture, and a built-in lithium polymer battery. Schiller...
[ Music ] ^M00:00:04 >> So I'm really happy to show you first today a brand new version of the 15 inch MacBook Pro. [ Applause ] >> Now it's built on this unibody architecture that allows us to pack more things into a thin design than anyone else does. So built in is a revolutionary lithium polymer battery. We started this earlier in the year with the 17 inch MacBook Pro. This battery gives an amazing up to 7 hours of battery life - that's two hours longer than before, 40% greater battery life. And we do it in a more environment friendly way. The majority of notebook batteries in the market today get about 300 full recharge cycles before they start to have diminished ability to retain a charge. These new lithium polymer batteries of ours work 3 times longer, over 1000 recharge cycles. [ Applause ] So that means a typical notebook user will get about 5 years of life before they see diminished charge in that notebook battery. That's incredible because that's longer than a typical notebook life. So most customers may never need to change the battery in their notebook because it'll last that long. And when they do, we have a great recycling program in our stores if they want to take advantage of it. Unlike our competitors, who, in that same time, often the customers will go through 3 batteries, not dispose of them properly and it's just not good in the environment. So you get this incredible battery life, this long-life battery, all in a design that's just as thin, just as light. And that's amazing to deliver. When you open it up, the new 15 inch MacBook Pro as a gorgeous display. In fact it's the nicest display we've ever put in a notebook. It has 60% greater color gamut which means more vivid colors on the display. Still insanely thin. And if you go around the IO side - you see there's all the IO on the left hand side. If you zoom in, you see something different this time. In place of the express card slot, which was used by less than a single digit percentage of our customers, there's a new SD card slot, but why an SD card slot? [ Applause ] Well, most all our MacBook Pro customers have digital cameras today, incredible digital cameras like this Canon D SLR. And of course you can plug it in with a USB cable, but customers really like the convenience of popping out the SD and they're all standardized in SD now because of the speed and capacity they hold. And now you have the convenience of just popping it right into the MacBook Pro and importing your photos right into iPhoto and Aperture and Photoshop wherever you are. So you have a built in SD card slot, but there's a lot more to this new 15 inch MacBook Pro. It is the fastest notebook we've ever made. You could configure it with up to a 3.06 gigahertz Intel dual core processor with 6 mgs of L2 cache. That's the fastest processor we've ever put into a notebook. You can also expand it with more memory: up to 8 gigabytes of 1066 CVR3. [ Applause ] You can get up to 500 gigabytes -half a terabyte - inside this notebook, up to 7200 rpm, or, if the way you like to go is SSD, you can get up to 256 gigs on that. So this is an incredible, new 15 inch MacBook Pro. It has all these features and capabilities and it starts at an even lower price of just $1,699. [ Applause ] Now that's $300 less expensive than before and I know a lot of customers are going to appreciate that. You can figure many different, thousands of configurations on our online store, but here are 3 standard channel configurations that you'll find. At $1,699 it starts with a 2.53 gigahertz core 2 duo, 4 gigabytes of DVR 3 memory, a 250 gigabyte hard drive, the NVIDIA integrated 9400m graphics and all of those features like the built in battery and SD card slot. At $1,999 you get a faster processor - 2.66 gigahertz, a bigger hard drive -320 gigabytes - and now you get both the integrated and the discrete NVIDIA 9600mg so you can choose either faster graphics or longer battery life. And the highest end channel configuration, $2,299 - that's $200 less expensive than before. It's now 2.8 gigahertz, 500 gigabyte hard drive, it's an incredible configuration. So those are the new configurations of the 15 inch MacBook Pro. ^M00:04:52 [ Music ]