What it was like when the first iPhone launchedTen years ago, Steve Jobs introduced the iPhone at Macworld. What was it like to see the announcement live and to own an original iPhone? We take a walk down memory lane to 2007.
[MUSIC] An iPod. A phone and an INternet communicator, an iPod, a phone. Are you getting it? And we are calling it iPhone. [MUSIC] Well the day that the iPhone was released I was actually at W W D C at Moscone center in San Fransisco, and you have to remember this is the time that Macworld was really the true showcase, the only event we saw once a year. Declan McCullagh reports for C Net from the Macworld show floor. From San Francisco. What we're here today to do is to try to catch a glimpse of the new Apple iPhone. You can see it's behind glass. This holy object is surrounded by eager onlookers. Well, I was there working for another company, a case company. And everyone knew That Apple was going to release a phone. I was the Apple reporter at Bloomberg News. The whole world was waiting to see what was going to be announced because you had to be in the news to hear the news. Those things weren't live webcast or audio cast. There was a lot of hype as to what it was gonna be. I still was rocking some kind of Nokia flip phone. My favorite phone at the time was the Sidekick. My first cellphone was a Motorola. Well, there was a lot of speculation beforehand about why Apple would even get into the phone market. The biggest thing that I remember is just the fact that he had to re-explain to the audience People couldn't make sense of it. People didn't know what it was. And then when he repeated himself then people starting flipping the [BLEEP] out. Today Apple is going to reinvent the The phone. And here it is. We're very excited about this. [APPLAUSE] I had an iPod. I had a camera in my pocket. I had a flip phone. So the idea of having a device that became all of those things was super appealing to me. The idea of being able to hop on the internet from anywhere right from my pocket. Was amazing. The features I was most excited about the touchscreen. As silly as it sounds to have your entire music library, for the most part, on your phone, that was just unheard of, before you could put maybe 32 songs on your phone. So [UNKNOWN] that was crazy. I convinced my wife to let me switch from Sprint to AT&T so that I could get an iPhone. There were massive problems with AT&T's partnership. Anybody who had an early iPhone, you could do a lot of things, look at this pretty device but trying to get a phone call through was a major challenge. We still even to this day have our same AT&T unlimited data plan ten years later for those people that hung on to that. 4 GB model, we're gonna price it at that same 499. No premium whatsoever. [APPLAUSE] We're gonna have an 8 GB model for just 599. I do have my iPhone. And I don't know where it is. It's somewhere in storage. And I believe it has a cracked screen and it's all beat up. Well, the funny thing about this is I have this resting on my desk at home. Wow, it's so small. Wow, this feels amazingly small. It's still beautiful, it's lovely. What great design. This, literally, changed the game for all smartphones moving forward and that in itself is pretty special. I never go in work without my smartphone today and that I thing is Apple's biggest legacy to this industry. [MUSIC]