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Wanting users to stick around, Facebook introduces Graph SearchFacebook CEO Mark Zuckerberg unveils a new tool that aims to offer improved, more relevant search results. CNET's Sumi Das explains how the social network is trying to satisfy users' search needs.
-Facebook's message is clear. Log on, get comfortable and stay awhile. In a much awaited announcement, CEO Mark Zuckerberg introduced Graph Search. The new search tool that [inaudible] your social network to provide results tailored to you. Yet, one more reason to park yourself on Facebook site. -Today, we're really just starting off with a few basic types of things that you can search for like people, photos, places, pages for businesses, and that's just the start. -Users can find photos of friends taken before 1999, friends who work at a particular company or Indian restaurants liked by Indian friends. Meaning, Graph Search explores territory claimed by not only Google but also Yelp and LinkedIn. Anticipating concerns, Facebook repeatedly stated, "Graph Search is privacy aware and only pulling from content that's been shared with you." -Facebook has said over and over again that nothing is on here that isn't already public. Despite them saying that though, a lot of people don't realize what they've put up with that is public. -While reaction to features like Timeline has been mixed, Graph Search may win more fans. -No one else has the data to do this. No one else has the amount of people on their network to do this. -Graph Search is available to a small group of users now. Others can join the waitlist at where else, Facebook. In San Francisco, I'm Sumi Das of CNET.com for CBS News.