"Uber, Facebook take their apology tours to TV ads"
will start after this message from our sponsors.
CNET News Video
CNET News Video
Uber, Facebook take their apology tours to TV ads
Uber launched a new ad campaign during the NBA, with its new CEO talking about how the company is starting a new chapter.
This is a different kind of ad than we typically see from tech companies.
We see lots of tech company ads about products and new features, but we haven't really seen ads about apologies and moving forward.
The first time that we saw this was last month with Facebook.
Facebook's ad starts with this is about friends, but then it goes through how it became a platform where there's Clickbait and spam and fake news and it said that this has to change and that it's gonna work harder to be a better company to protect its users.
Uber's ads similarly addresses some of the past problems and says that it needs to start a new chapter with a new leadership, a new culture, and that it will do better by its drivers And its passengers.
In both of these ads, the companies are looking at its past behavior and saying that they want to move forward and do better by users.
So brand reputation experts say that TV ads are one way to get viewers to have more empathy for the company.
That's because they can't immediately reply, like on Twitter.
So people just watch the ads, they take them in, and they can kind of germinate for a while.
And so that's why these companies may be turning to television for this type of platform to talk about how they want to move forward as new companies
From just a quick glance at Twitter a lot of people are skeptical.
But as a platform Twitter people like to debate.
They like to be naysayers.
But most of the feedback I've seen on Twitter is people saying yeah right.
You know, just another page in the playbook.
Silicon Valley seems to be facing a bit of a reckoning right now and people being questioning whether the companies really are a force for good and so if more scandals pop up, we may be seeing more of these ads.
Sonos and Roku considering becoming better friends
Go inside Facebook's election war room
Netflix proves it's still growing like crazy
Paul Allen passes away at 65
Google says it won't work with Defense Department on developing...
Google says China is important to explore -- even if it means...
Twitter CEO believes platform contributes to filter bubbles