"The self-lacing Back to the Future shoe is here with the new Nike+ App"
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CNET News Video
CNET News Video
The self-lacing Back to the Future shoe is here with the new Nike+ App
[SOUND] What's up everybody, here at Nike's Innovation For Everybody event in New York.
And what we saw here for the tech audience is two really cool things.
The number one thing the HyperAdapt 1.0, the first self lacing shoe for the consumer, I gotta try it on.
And one of the cool things about this thing, right, yeah, you step on it, it self laces.
It will be available by the end of the year It requires inductive charging and you have to charge it about once every two weeks, but that is the product.
Forget the Back to the Future [UNKNOWN] this is coming this year for everybody.
It's kinda interesting, we're moving in an interesting era where technology is advancing, they're getting so much more data.
But consumers are getting lost with all this data, I mean there's ton of dashboards, there's tons of gadgets, they don't know what to do with it all.
It's really about Defining the purpose.
How are you gonna use it?
What insights can I get from it?
And how is that gonna make me be able to utilize that data to perform and [UNKNOWN] better?
The other thing that Nike really wanted to push is their new digital platform.
It's their new Nike+ app.
Think of this as a real personalized way for you to access all of Nike's services, whether it's shopping.
It's based on location so it can tell you where stores at If you wanna do some of Nike's training sessions, it indicates when that's happening.
But also, really.
for all you sneaker lovers, the ability to get early access to shoes.
There's a thing called golden ticket access, that's just for golden Jordan's.
I know I want that, but they're trying to make this the center of your digital lifestyle through an app and everything Nike.
I think the way to think about the new Nike Plus app is really that central access point.
So that'll house your entire relationship with Nike.
It's the most personal and it's the easiest way to access all that we have to offer.
So, those are really the two hot things from the tech world that we saw here at Nike's innovation for everybody.
For CNET.com, I'm Brian Tong.
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