CNET First Look
The Pentax K-1's ultrafunctional designThe company's full-frame dSLR has some novel and useful features.
The average TV ownership length is between five and ten years. People will replace these TVs depending on whether they feel like their current TV isn't really cutting it, or maybe there's technology they're missing out on. Two of the newest technologies are 4K and HDR. And I think the HDR in particular is worth investigating when you're in the market for a TV because it's, the thing that came along basically since hi-def that really does improve the picture the most. So HDR gives you better contrast and better color than you ever had before. And yet obviously have HDR content that goes with it, that that's coming along soon too. [MUSIC] The high price did not necessarily mean better for a TV. A lot of manufacturers will charge more money for, say a smart TV feature that you're not gonna use cuz you're probably gonna connect an external streaming device to it. Or for a really funky design that you may or may not Care about. The first thing is forget about what the guy on the sales floor tells you about it. These are expensive, it's an awful lot of pressure to sell you one, a particular brand, whatever the store is pushing at the time for whatever reason. Also don't be afraid to buy a brand that might or might not be something that you've heard of before. A lot of these TV brands are actually very similar. In terms of their overall performance and a lot of them basically it's just marketing. I recommend anybody who's come to see it for the first time to look at our Best List the Best TV List. Unlike a lot of websites we actually list value as a key component for whether t.v. rises or falls on the Best List Be the most expensive TVs. Even though they may have slightly better picture quality, they're the ones that give you the best picture for the buck. One of the main things to look out for picture quality is contrast. Contrast is the thing that is basically the difference between the lightest and the darkest color. So that's the thing that your eye reacts to the most. When you see an image, and it looks like it really pops. It looks like it's really 3D, even though it's not a 3D image. That's also because it has great contrast. When we're testing televisions, the first thing we do is actually get them to a baseline sort of calibration. Which means I go in and use a meter and measure the light up. It measures the color, it measures all these sort of quantitative issues about the television. I try to get them all to be around as close to a reference, same level as they can be and then I line them up next to each other. The only way to tell which one looks better than the other one is often To set them up next to each other and to compare them using the exact same source. So I have a source, HDTV or Blue Ray that I distribute among 6 to 7 different televisions and I watch them all at the same time.