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'The Hunger Games' plays social mediaThis weekend's hot movie debut, "The Hunger Games," has all the makings of a Hollywood blockbuster--an A-list cast and a proven storyline. It's based on a best-selling book series in which the heroine has to fight to the death to provide food for her...
The Hunger Games has already sold out for 2500 show times across the country, largely because of the original books popularity but also because of the clever online marketing strategies, aim directly at audiences. In fact, they were 13 Facebook pages that Hunger Games launch in support of this film. To mere, the districts in the books. Besides Facebook, the campaign used social networks, like Twitter, YouTube, Tumblr, and even iPhone games, and ways never before seen for a film. These are engagement mechanisms, right? Run for Mayor, vote, rate, share stuff across many different ways. What that does is built a community in Facebook, or in Twitter. That's how campaign in essence goes viral. But does going viral translated the ticket sales? Social Media is really hard to measure in any industry. In the movie business, it's going to be specially hard. You can't survey every cinema goer into how did you come to decide to come see this. And experts says social media is double edge source. If you have a terrible movie of... That's not interesting, that's boring, the people won't wanna go see. Social media will just increase the attention to the bad aspects of it. Lionsgate is hoping The Hunger Games will satisfy audiencies, because this sequel is expected to hit theaters next year. In San Francisco, I'm Kara Tsuboi, CNET.com for CBS News.