"T-Mobile's free year of Pandora Plus could be a big deal"
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CNET News Video
CNET News Video
T-Mobile's free year of Pandora Plus could be a big deal
Wanna talk about T-mobile.
I know the [UNKNOWN] event was all about customer service, but I wanna just go ahead to the more music-oriented announcements.
They will be offering customers a free year of Pandora plus as well as access to tickets to LiveNation events.
Joan I mean you cover music, how big a deal is it for these companies?
Well you actually probably have a good vantage point of what it means for T-Mobile.
I imagine it, for T-Mobile it's kind of like another thing in the potpourri of free gimmmies
that they give to their users.
This is I mean obviously this is another thing for T-Mobile Tuesday This will come as T-Mobile Tuesday promotion, the Pandora Plus thing, later this month.
And I mean, as a T-Mobile customer, I'm looking forward to checking it out.
Who doesn't like free?
Who doesn't like free, free stuff?
But for Pandora, it's definitely something that's, I wouldn't say it's critical, but it's definitely a heal considering they're facing such
Competition with Spotify and other services.
They were the biggest service in the U.S.
for a really long time, in the period before subscription streaming really started to hit its stride.
And once that happened, that's when Apple Music and Spotify sort of solidified their lead and And, Pandora's had a hard time catching up.
I mean, I have to imagine that kind of pressure really kind of pushed these two to het together a lot quicker.
I imagine T-Mobile got some really good discounted rates for this, and I they're banking that after the year the folks will just keep on with Pandora plus.
Or, what they're probably really banking on is that those Pandora plus Users will up sell to Pandora Premium which is twice as much and it's basically like exactly like all the other services where you get total library, all the skips, play on demand all the offline listening, anything that you, no ads obviously and you get another $5 a month out of those people.
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