"Steve Jobs Pitches New Apple HQ"
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CNET News Video
CNET News Video
Steve Jobs Pitches New Apple HQ
-At this time, we have [unk] in presentation and it is my honor to call and take little things out of order, and actually, it's under oral communication, and as you know, Cupertino is very for Apple computer, and we're very honored to have Mr. Steve Jobs to come here tonight to have a special presentation.
Welcome Mr. Jobs.
It looks like you have a fan club here.
I was Apples grown like a weed and you know we've always been in Cupertino started in little office park and eventually got the building we are in now
at the corner of De Anza and 280, but we've in those buildings hold maybe 2600 people, 2800 people, but we've got almost 12,000 people in the area.
So, we're renting buildings, not very good building either and an ever radius from our campus and we're putting people in those,
and it's clear that we need build a new campus.
So, we're just out of space.
That doesn't mean we don't need the one we've got.
We do need it, but we need another one to augment it, and so we've a plan that let's stay in Cupertino and we went out and we bought some land and this land is kind of special to me.
When I was 13, I think, I called up
Hewlett-Packard where my idols and I called up Bill Hewlett because he lived in Palo Alto, and there were no on listed numbers on the phone book, which give you clue to my age, and he picked up the phone and I talked to him and I asked him if he give me spare parts for something I was building called the frequency counter, and he did, but in addition to that he gave me something way more important, he gave a job that summer, a summer job at Hewlett-Packard
right here in Santa Clara off 280, the division that built frequency counters and I was in heaven.
Right around that exact moment in time, Hewlett-Packard themselves were walking on some property over here on Cupertino in Pruneridge, and they ended up buying it, and they built their computer systems division there, and as Hewlett-Packard
has been shrinking lately, they decided to sell the property and we bought it.
We bought that and we bought some adjacent property, all used to be apricot trees, apricot orchards, and we've got about 150 acres, and we would like to put a new campus on that, so we can stay in Cupertino, and we've heard some great architects to work with, some of the best in the world, I think,
and we come up with a design that puts 12,000 people in 1 building.
Think about that.
That's rather odd.
12,000 people in one building, but we've seen these office parks with lots of buildings and take it pretty boring and pretty fast.
So, we'd like to do something better than that and I'd like to take you through what we'd like to do.
So, this is supposed to work here.
There we go.
Can you see this?
-Yes, we can.
So, here's where we are today, which is an infinite loop drive again at the intersection of the De Anza and 280.
Jobs can actually draw on the screen.
That's how high tech we are.
-Oh, I could.
-Since ** putting in the air then just draw--
-I don't really need to draw on the screen.
You can see it clearly, and what we've done is
we bought this land right here.
We tried to buy the apartments in the corner, but they are not for sale, so we could not buy those, but we bought everything else, and the campus we'd like to build there is one building that holds 12,000 people and it's pretty amazing building.
Let me show to you.
It's like a spaceship landed.
But there it is, and it's got this gorgeous courtyard in the middle, but a lot more, so let's take a closer look at it.
It's a circle and so it's curve all the way around.
As you know, if you build things, this is not the cheapest way to build something.
There is not a straight piece of glass in this building.
It's all curve, we've used our experience in making retail buildings all over the world now.
We know how to make the biggest piece of glass in the world for architectural use and we wanna make the glass specifically for this building here.
We can make it curve like this all the way around the building and you can see what it will look like.
It's pretty cool.
about 20% of the space is landscaping, most of it is big asphalt parking lot, several big asphalt parking lots.
So, 20% of it is landscape.
We wanna completely change this and we wanna make 80% of it landscape, and the way we're gonna do this is we're gonna put most of the parking underground so that we can have 80% to be landscape,
and you can see what we have in mind and there's nothing like this on the property now.
It's pretty bad.
Today, there are 3700 trees in the property.
We'd like to just, you know, almost double that.
We hired one of the senior of the senior arborist from Stanford actually who is very good with indigenous trees around this area.
So, we'd like to plant a lot of trees
including some apricot orchards, and again, you see what it might be like, and this is some of the infrastructure, main building.
We have parking underneath the main building, and that's not enough unfortunately, and we have a parking structure here as well.
The building is 4 storeys high as is the parking stretch or so.
There is nothing high here at all.
We want the whole place human scale.
It's actually about the same as what we have in Cupertino right now, and an energy center, we deal with people using sitting at computers all day writing software and if the power goes out on the grid, we get to send everybody home.
So, we have to have backup power to power the place in the event of brownouts and stuff.
And I think what we're gonna end up doing is making the energy center our primary source of power because we can generate power with natural gas and other ways that can be cleaner and cheaper and use the grid as our backup and we think that makes more sense.
We've got an auditorium because we put on presentations much like we did yesterday, but we have to go to San Francisco to do them
and fitness center and some R&D facilities.
These are just things that where we do testing and we need some buildings to test and there's hardly any people in them.
So, this is roughly the kind of thing that we're thing about and we're thinking about 12,000 people.
I put 13,000 on the slide just because we may make a little luckier than 12,000.
So, we're up roughly 40% in people
Versus what the site has been used for already and we're increasing the space to 3.1 million square feet.
So, 20% increase in space.
The landscaping though increases by 350%, which is nice, the trees by 60%.
The surface parking goes down by 90%.
and so I think the overall feeling of the place is gonna be zillion times better than it is now with all the asphalt.
And the building footprint actually goes down by 30%.
So, we wanna take the space an in many cases making it smaller.
We're putting more of the desirable thing on the space
and that what we would like to do.
So, just wanna give you a look at it.
This is cafe.
We have cafes in our facilities, and this cafe will, you know, feed the better part of the 3,000 people sitting.
That's what you need when you have 12,000 people in the campus.
So, that's what we're looking at, and I'd love to answer any questions if you have any.
-Thank you Mr.
Jobs and we're really excited that you call Apple our home if you go to your shop at [unk] they have a T-shirt that says the mother ship has landed and if you look at this picture, definitely the mother ship has landed here in Cupertino.
-Is there any questions or comments from council colleagues, council member Wang
I think people were curious to know what the city residence can benefit from this new campus.
-Well, as you know, we're the largest tax payer in Cupertino, so we'd like to continue to stay here and pay taxes.
That's number one.
-Because if we can't, then we go have to somewhere like Mountain View and we take our current people with us and we give up and
over years sell the land here and the largest tax pays would go away.
That wouldn't be good for Cupertino
-No, of course not.
-and wouldn't be good for us either.
So, that's number one, and number two, we employ some really talented great people and across the whole age spectrum, lot of people right out at college, hire a lot of Stanford Grads, etc, and you know,
people that are in their 50s and even 60s like me I'm in my 50s.
So, I think that's a lot of them wanna live around where they work.
We have a lot of people riding their bikes to work now.
We also run a bus service.
We got 20 buses that run on bio-diesel fuel.
They are the cleanest bus that you can buy, we've got 20 of them doing routes all the way from San Francisco to Santa Cruz bringing people in
and we think we do very well with that here.
So, those are the things.
Those are the kinds of things I think could benefit Cupertino.
An influx of tax based, an influx of very talented people who are, you know, getting paid.
We put them in a fairly affluent group of people and many of them would choose to make Cupertino their personal home
as well as their professional home.
I think there's a lot there plus a whole lot of trees and--
-Sure and that was really great.
-Whole lot successful.
-Those are great things.
I think could be more specific it's that do we get a free Wi-Fi or something like that.
-Well, see I'm always-- I'm a simpleton.
I've always had this view that we pay taxes and this city could do those things.
That's why we pay taxes.
Now, we can get out of paying taxes, I'd be glad to put up Wi-Fi.
-Wish you use our sales tax, part of it to provide iPack or something to our residence and then get a free Wi-Fi.
-Yeah, I think we bring a lot more than free Wi-Fi and so.
-Totally I agree, well thank you so much.
-Council member Mahoney.
-Yeah, so, first of all, it was interesting you're drawback to HP as 35-year HP employee, most of them on the Cupertino campus in those buildings there, obviously felt sorry when they heard that they were consolidating moving,
-But now that we've seen your plans, you know, the word spectacular would be an understatement and I think that everybody is gonna appreciate what's clearly is gonna be the most elegant headquarters,
you know, at least in the US that I've seen.
-So, we definitely appreciate that the work is gone into it and look forward to working with you moving through the process.
-I think we do have a shot of building the best office building in the world and I really do think architecture students will come here to see this.
I think it could be that good.
-Yeah, thank you.
-Council member Chang
Jobs, thank you very much for coming.
-We met the city manager and met Mr. Cook and Mr. [unk] and then also Terri in your campus.
-in your campus and see the concept.
It's very good one.
I do have question about-- at the time they mentioned about the current infinite loop will remain the same.
The employee will stay there, right?
-Yeah, we need both to hold everybody.
-So now ** host about 8000 to 9000 people.
-No, no, no.
-And then this one will hold 13,000
-That's our current.
-Alright, and then my concern is last time I forgot to ask Terri about safety issue because you have only building and have so many people there, so all the safety will be put into consideration like fire or everything.
-Oh, of course.
-We spend a ton of time identifying
and hiring what we think are best people in the world and doing what we do.
The last thing we want is for anybody to get hurt--
-Yeah, of course, we're gonna.
I mean the whole building has to be designed with pretty precise requirements for safety, but we'll do beyond those.
-Sure and then the second is question is because the increase of the employment, the resident is concerned also about the traffic.
So, do you have any plan to deviate the traffic.
Well, we're not increasing the employment by much.
-It's by like 20%.
So, we're not increasing it by much.
Also, I know you care about the air quality.
-I understand that you will not allow any employee smoking inside the building, right?
-Both my parents died of lung cancer from smoking, so I'm little sensitive on that topic.
So, just want to let you be aware.
I don't know if you're aware that there's a [unk] cement plant nearby with air pollution to this area.
Are you concerned about that?
Are you aware of that?
-What is that?
-The cement plant is polluting the air in the entire area.
-The cement plant.
-That's the Kaiser?
24001 Stevens Creek.
-I grow up about 5 blocks away from that
-or 6 blocks away.
-So, I'm pretty familiar with the Kaiser plant
-and yeah, I think it would be great of the Kaiser plant wasn't there, but you know, they bought the land fair and square.
So, probably they are not going anywhere.
-But if you kick Kaiser out, I wouldn't cry.
-Alright, thank you.
-Thank you council member Chang.
Council member Wang, you have a very quick question right?
-Yeah, very quick questions.
Steve, can you give us estimate timelines on when you plan to submit the plan
and when you gonna do the ground breaking and when we can see the raw building.
-Yeah, well, I ask that question a lot of our people too.
We wanna submit plans fairly quickly.
We wanna break ground next year and we wanna move in 2015.
Alright, very good.
Thank so much and we're really honored to have you to be here.
I know it's not easy to get you here and I think that your technology is really making everybody proud
and you're putting Cupertino in together with Apple.
Now, we're really proud of it.
We're proud to be in Cupertino too.
-Thank you Council member Wang.
-I think she's still on that question, can I ask you when do you break ground so we can start collecting those
-sales tax dollars from you.
No, exactly, exactly, exactly, but you know, when Chris and I met with Mr. Jobs, you know, I found a little bit more about him is that actually he's a hometown boy graduated from Cupertino Middle School where my daughter is going, Homestead High School.
So, Mr. Jobs is very
well familiar with the City of Cupertino.
So, we're very fortunate that founded here in Cupertino.
You started to expand here in Cupertino.
There're many choices across the country and I'm sure that many governors and many mayors said please come to us, but you decided to stay here and I think it's because Cupertino is such and innovative place, a diverse place, and educational-wise that we have such wonderful schools [unk] here some other students on how they got awarded in our school that are doing so well.
One that I wanna ask you is to keep in mind is giving back to the community and one thing that we would love to do I'm sure that our staff will talk about is that we don't like going to Valley or going to Los Gatos for an Apple store.
We would love to have an Apple store here Cupertino.
-and I can assure you, we even-- I even have, you know, my iPad 2 here, which I love, you know, so cooperate with me, but you know,
-Don't ask him to use it.
Is a wonderful technology and 11-year-old just loves this iPad 2.
The problem with putting an Apple store in Cupertino is just isn't the traffic.
So, I'm afraid it might not be successful.
If we thought it would be successful, we'd love to.
-We'll help you make it successful.
-Again, thank you very much for coming with me.
I'm sure that you guys are very lucky to hear this very historical moment that, you know, you hear about
5 years ago, was it Kris?
that you made the announcement you bought
-The 55 acres then you bought another 100 acres from Hewlett Packard
-and Apple is truly the technology of innovation and our city staff and city council looks very forward to working with you and helping you
-succeed here in our community.
-Thank you very much.
-Let's give a big round of applause for Mr.
-We'll get back to work and on our plans we can get back to as quick as possible.
-Thank you very much Mr.
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