Welcome back to CNet's live coverage of CES 2015.
I've got a pretty cool demo lined up with the Tagg GPS, plus Pet Tracker.
And joining me is Tagg CEO Scott Neuberger.
So, thanks for joining us, Scott, and I see the new tracker here.
Tell us a little bit about what makes it new.
Cuz you've been doing pet trackers for a little while now.
Yeah, so Tag GPS Plus is a brand new device launching this week at CES.
Shipping in February.
It's designed to be stronger, longer, and faster than the original tag device.
Has a new collar attachment system.
So it's over ten times stronger attachment to the collar.
Why do you need to have the collar stronger?
Are dogs trying to take it off?
Well you'd be surprised how much force dogs are involved in.
When they're running at ten miles an hour you know, snagging on a tree.
This, this, this goes, undergoes a lot of force, a lot more than any human wearable goes under.
It's definitely flexible, but also still light.
Because I think that's also important to a dog owner.
They don't want their.
Doggy wearing something heavy on their collar.
The new device was also designed.
Everything inside of it was miniaturized, so we were able to get a larger battery in the device.
It's got a 20% larger battery in the same size, actually a little bit smaller product.
also, the software is har, been totally rebuilt to make it detect breaches even faster.
So if your dog escapes, you'll learn about that escape even faster than before, which was already the fastest in the market.
So by putting this on your dog, you, you're able to get an alert of not only when they leave a certain perimeter.
So, like, you can pre-set up a perimeter.
So you said a tagged safe zone, and when that, around your house, around your work, around anywhere that you bring your dog, and as soon as your dog leaves that zone, you'll get an immediate alert on your phone.
You can open up the app, iOS or Android app, and.
The other major new feature about the device.
Is we're introducing an air temperature sensor into the device.
First of it's kind in a wearable device.
So if your dog is ever in a dangerous condition, either too hot or too cold.
You will know about it.
Over 3,000 dogs die per year in a hot car.
We want to make sure that never happens again.
We, we have a demo,.
Of this right now actually.
So let's go to the map of the tag tracker.
What are we seeing on the screen right here?
So what we're seeing on the screen right here is Henry, which is the service dog of Janet who's outside the, the, the Los Vegas Convention Center.
There we are.
So we have our Henry Cam set up, and Janet and they're wearing one of the tag trackers, right?
H, Henry's wearing one.
They're wearing one of the tag trackers.
They're located right there.
And they're gonna make their way into the se, in, into the
Yeah, I can see on the map on your laptop.
Henry's just right outside the Convention Center.
It, it, it definitely has the pinpoint outside of the building.
So, how exact can this GPS get?
I mean obviously it's a challenge for GPS.
Sure so, so it's within,.
20 meters plus or minus.
So it's pretty accurate.
It's the same accuracy you would get from any GPS you know, on your car or anything else.
So there is little bit err, of error but, but within 20 meters.
It's almost exact.
Now, Henry is a service dog for Janet, and we can tell you said temperature, so can we tell that it's a little colder outside than it is in here?
Does it have his temperature yet on there?
So the temperature's not yet built into the app.
But it will be, before the February launch of the product.
So the idea is that if your dog's outside too long-
on a hot day, especially someplace in Las Vegas.
That's putting an alert automatically pushed to your phone on that.
So, so yeah.
You'll, you'll, it's a connected device.
It's on the internet all the time.
If it ever sense a, a dangerous condition, it'll let you know immediately.
How long does that battery last?
So that's one of the great things about the product.
It lasts over two weeks in between charges.
And we believe the new device will be even longer.
That's because of our exclusive power save technology that we've built into the device.
So about two weeks he said, huh.
Yeah, cuz obviously, the dog doesn't wanna have this collar up, I mean, mess, messed with all the time, so I guess you would have to just charge it overnight one night every two weeks or something.
It actually charges quite fast, about, in about two hours.
You get a notice on your phone when the battery is low, and then you'll get a notice again when it's fully charged, and so you can put it right back on your, on your tracker.
Speaker: Now, what are some of the challenges in building trackers for dogs, versus, humans, say?
I mean, trackers right now, are a big industry.
Speaker: It's blowing up.
We're seeing trackers for kids, trackers for pets.
They're all doing different things.
But what do you find to be a big challenge that you're trying to work on right now?
So, you know?
G-, making the device as small as you possibly can.
Everybody wants to, you know?
Everybody wants to able to get it on even the, like, the smallest cat, or the.
The, the smallest toy poodle, so we're always trying to miniaturize the product.
this, this, we, we've been able to miniaturize quite significantly in, in this version, while still maintaining a long battery life, in fact an even longer battery life than the original device.
Making sure, it, it, it is easy to take on and take off, you know, it, it, it sounds simple but something that's easy
Oh, we got Henry in the elevator making her way up here so it.
Eventually we're, we're gonna be able to, you know, update the app.
And be able to see the, the difference in this, right?
You know, I'm also wondering about when it comes to GPS trackers.
If there are other ways to or what people are wanting on their phone in terms of alerts.
Because there's different kinds of things you can get set up now.
Peop-, people are doing all sorts of apps to control where their family's at.
I guess you have a partnership with alarm.com now right?
Yeah, so we're announcing this partnership with alarm.com.
This week is the it's a full integration of our, of our product into their system so Tagg GPS Plus can be purchased.
By alarm.com customers, and integrated as another device in their alarm.com system.
so, just like their video cameras, their smart thermostats, now their pet tracker is all part of their alarm system and they're connected home system at home.
All in one, I mean-
All in one.
Now we have smart devices.
I guess that's the key trying to bring these different devices together?
Bring all these different devices together.
Let them talk to each other, let them.
Interact with each other, and let the user experience them all in one environment.
They don't have five different apps, five different things they have to remember to log in, its all in one place.
And, and it's a seamless product.
Do you see any future in- ? Oh here they come, they're almost in.
Oh, here they come.
They're almost at the stage here, I wonder if the camera's gonna show that.
Oh, there, here they go.
Henry has arrived.
So we can, well, and so is Janet.
So let's update the app to be able to see obviously so if youre dog was lost you'd be able to be able to keep checking where they are to go take care of it yourself versus having something like a chip put in them, where here you have a lot more control.
Right so, so this gives you the control to find your dog yourself.
Anything else, a chip or anything it's, it's leaving in the hands of a good Samaritan or somebody else.
And you know, for, for somebody you love like a member of your family you wanna have that control to, to, to keep them safe at all times.
Well, well this is delightful, I think its a CES first.
We have a dog on our c|net stage [LAUGH].
Well, Janet, I'll ask you a few questions.
So, thank you for doing this demo, I really appreciate it.
so, what has it been like with having your time with a tracker?
Is this something that, that you would really see a big value in for, for what you do?
Absolutely, the safety of my dog is paramount for me because if something happens to him, then I'm lost.
He is still in training, so they, if he was to go exploring on his own, which he's been known to do, I could find him.
And so it's very, it's very important.
The other thing that I'm.
Kind of a, it's safety.
Paramount is safety, his safety is, is my biggest concern.
You know, what about, what about the data plan on something like this?
I mean, are things getting more affordable?
How are things changing with being able to have live GPS tracking at all times?
[INAUDIBLE] You know?
So we've been able to get our, our data cost down, to the lowest of anybody in the, in the industry.
Because of, as the industry blows up, there's more and more out there.
Easier to do.
So, our, our, our cost is only $10 a month, and $5 a month, for multiple trackers.
A couple dogs just adds another five dollars or ten dollars?
And there's, there's so much data being created by the device.
You could mentor, monitor their health, their activity, how much activity they're getting.
Make sure that they're getting enough activity.
So it's also a fitness tracker inside of all this?
You're also getting [CROSSTALK].
Is there a point where there's just too much data?
[LAUGH] We haven't reached that point yet.
But we'll let you know when we do.
[LAUGH] Well thank you so much for this demo.
This is delightful.
And thank you Jen and Henry.
I really appreciate it.
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