Mobile web to annoy us less thanks to GoogleChanges to Google's search results are designed to push websites to drop intrusive measures that cover up the content you want to read.
The mobile web will be less annoying thank to Google. Google announce a couple of changes that will affect mobile search results. No wonder we all care about even you over there Mr. Grumpy is Google demoting sites in its result that show intrusive [INAUDIBLE] interstitials that block the actual content you want to read, even if you've never heard of the term interstitial, I'm sure you've seen one. You go to a site, you see the content for a second, and then it's grayed out and covered up with an annoying ad or something. Then you have to close that ad to read what you want. That annoyance is thanks to an interstitial Google's changes to its mobile search results will start on January 10th, 2017. If sites want to rank highly on Google, which pretty much every site wants to do, their mobile sites should shy away from these intrusive measures. However, Google will not penalize every site that uses interstitials. Sites that show a notice for something like a tracking policy or age verification are AOK.. Google says, banners that use a reasonable amount of screen space and are easily dismissable will not be effected. Who's ready to find out the limits of reasonability? I am. Google's mobile search results will also get a little bit more streamlined. Two years ago, Google started putting a mobile friendly label on sites that work well on mobile devices The company found that 85% of pages in mobile search results now receive that label. Google says whether a site is mobile friendly or not still matters to its results but the tag itself will be dropped to remove clutter. That's it for this Tech News update, I'm Iyaz Akhtar and you can stay on top of the biggest stories at CNET.COM/UPDATE. [MUSIC]