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MLB tests Apple's iBeacon at Citi FieldNext year, Bluetooth beacons will be installed in baseball stadiums to send messages to iPhone owners using the "At the Ballpark" app. CNET's Bridget Carey gets a demo of the new technology at Citi Field in New York.
The ballpark experience involves hotdogs, peanuts, and crackerjacks, but now it also involves your smartphone. Major League Baseball's At The Ballpark app has new features coming out next year where you could take your smartphone around different parts of the park and get pop-ups based on beacons. This is all part of iOS 7 iBeacon technology. These beacons around the park are sending out Bluetooth signals. So when I walk around I'm gonna get different messages, and when I enter I just got a welcome to Citi Field message. Every stadium has different points of interest and here at Citi Field it tells me to walk near the Home Run Apple to learn more about it. Now in this example I walk in, my ticket was just scanned, and oh I just a pop-up for $2 off a hotdog. Now this is just a demo because here it's rewarding my first time at Citi Field but if I came on the 10th time I might get something different, and different stadiums will probably offer different things. It's all up to each stadium. Here at the Mets merchandise store, there's a beacon in here as well and I just a pop-up for 20 percent off. Major League Baseball is working with different stadiums to determine where these beacons are going to be located, but you can expect to start to see them in 2014. And yes, they are talking about putting this on Android phones as well. But for now it's just another way to enhance your experience at the ballpark. At Citi Field I'm Bridget Carey for CNET.