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Madden NFL 10 comes to iPhone, iPod TouchTravis Boatman of Electronic Arts shows off Madden NFL 10, the first game in the popular franchise to be sold in the Apple App Store.
[ Music ] ^m00:00:04 [ Applause ] ^m00:00:10 >> So a vital component of any Madden game is it's NFL authenticity. Now as you can see here, we have all 32 teams and all the players you'd expect to see in this product. But today's demonstration we're going to be playing with our local boys, the San Francisco 49er's, going up against the Super Bowl champs the Pittsburgh Steelers. You can also see not only do we have all the teams and players, we also have the real stadium. It's like Candlestick Park rendered in the background. Now while kickers don't spend a lot of time on the field, when they do it's usually crucial to game play. So at that end we designed a custom kicking interface for the iPod Touch. Joel's going to demostrate that for you now, by simply taking his finger and anywhere he wants right on the screen, with a simple sweep up and down he's going to kick that ball. ^m00:00:48 You can see he's been practicing because he kicked that right into the endzone. Nice. We need to do that so we can get on defense. Now defense you can see we have a deep NFL playbook with all the plays you'd expect to see on any given Sunday. Let's pick 1 of our favorite plays and get out there. ^m00:01:02 [ Background noise ] ^m00:01:06 Now we don't need the D pad to select our players. A great innovative feature of the iPod Touch is you can tap directly on the screen. So Joel's tapping on any defender he wants to take control right on the screen, really intuitive. Take control he did, good job. ^m00:01:20 [ Game play ] ^m00:01:27 Good advice John. Alright. So now we're going to pick a play that we saw this weekend in preseason tuck and fly... so I don't like the look of this lineup again, so probably have a mismatch here and a bad play. So we're going to use another innovative feature of the iPod Touch called hot routes. What it allows us to do is take our finger and simply draw the play right on the screen, anyway we want. Super intuitive. ^m00:01:50 [ Applause ] ^m00:01:55 And this gives us unparalleled control like never before, really cool. ^m00:02:02 So now Joel's going to again tap directly on the screen to act as any of the open receivers, and then hit the action control button to slow the action down so we can make this important play for you guys. ^m00:02:11 [ Game play ] ^m00:02:20 A few of the features we packed into this year's version of Madden NFL 10 available in the app store today, just launched this morning. But that's not all. We also have more games come to the app store including Command and Conquer, NBA Live, and even Need for Speed Shift. Thanks everybody. ^m00:02:36 [ Music ]