Speaker 1: With the iPhone, iPad, iPod taking the crowd, Mac World iWorld in San Francisco is the place to be.
Speaker 2: Well, I just really like Apple and I have been coming here for like 5 years.
Speaker 1: 16 year-old high school sophomore Louis Jones has cash in his pocket and wide open eyes to absorb the latest Apple-related technology.
Speaker 2: My parents also may take the day off 'cause kinda like just a educational thing.
Speaker 1: Look around the exhibition floor and you'll see a wide range of iPhone and iPad accessories.
Speaker 3: It's called Guitar Psychic and you can put your smartphone or iPhone directly on your guitar.
Speaker 4: You can spin both turn turn-tables, one in each control and a cross slate so you can mix that sound together right there.
Speaker : Mac World has also become the place for software developers to showcase new programs and applications.
Speaker 5: iBird Pro has 924 birds, pretty much every bird in North America on the mainland is gonna be in our app.
Speaker 6: We set out to build a directory of what your friends and ultimately your friends of friends like on Facebook.
Speaker 1: This year, organizers say that creative arts will have a bigger presence than ever.
Speaker 7: We have musicians who are making music on iPads on iPhones.
We have a whole film festival or works or arts that have been created using iPads and iPhones.
We have an art gallery of people who have created works of art using Apple technology.
Speaker 8: The Mac pretty much may me digital back in '84 and I've never gone back.
Speaker 1: Here's a great way to take a break at Mac World.
Visit Sal in Fresco.
Borrow a pair of their high-tech wireless headphones.
Listen to the DJ spin.
Rock out to the disco without bothering your neighbors.
Even though this is the 3rd year without an official Apple presence, their true fans don't seem to mind.
In San Francisco, I am Kara Tsuboi, CNET.com for CBS News.
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