Inside Bose's top-secret testing labCNET met with Bose CEO Bob Maresca and got a tour of the secretive audio company's headquarters and testing labs. Come along for the ride.
[MUSIC] BOSE has always been known as a secretive company, but in recent years it's loosened up a bit, particularly after the death of it's inspirational founder and longtime MIT professor Dr. Amar Bose, in 2013. CNet recently visited it's headquarters and got an unprecedented peek under the hood. You probably familiar with Henry Ford who said the, you know I ask people what they want it back in the lately 1800 they would to said a faster horse. He saw the problem, and the need, but he had a vision to see the technology that could be a much faster horse. And one of the benefits of studying technology and being the cutting edges you can in vision. What might be. We met with some of Bose's top engineers, most of whom have been with the company for over 25 years and sometimes longer. This particular room is an anechoic chamber. A huge number of different measurements are made in here when. Basically what you wanna know is what's coming out of or off of the loudspeaker. Bose's engineers developed a unique solution for making sure that nothing in one of its audio test rooms was ever moved, and always remained a constant. It turned the room on its side. You also notice that all the walls are unparallel. And that's the same thing that's going on in the other rooms. It's to try to remove anomalies that are true for typical rooms. And make a room that breaks up natural sanding waves in a way that creates more of an average. Bose had never shown its design assurance engineering labs to the press. The director of those labs led us through several testing areas. This is a reliability test chamber. Here we make the product fail. We make sure that we understand why it failed and if it's a weak spot we can improve it. [SOUND] This is called the Cargo Bounce Test. So we have a rain test fixture, that's a very calibrated amount of rain Interestingly some of the products are designed with little water channels in them in case people leave them outside. So it's kind of like being close to the seaside if I open it you get a little bit of the fog that comes out. This is a different one for steel. This one cycles between hot and dry and the same kind of salt pod. This is the exact weight of an iphone, so it simulates you pulling out your iphone, you drop it, and it puts tension on the cable here. Our goal is to make products that people love, all right, and you saw lots of people today Sweating the details and make sure these products are reliable [INAUDIBLE] have the test performance and that the industrial designs are relevant. [BLANK_AUDIO]