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HuffPo's social-TV gambleAOL executive Janet Balis talks about the company's ambitious plans for the Huffington Post Streaming Network at the Social TV Summit in San Francisco. Can programming based on conversation and zeitgeist revolutionize newsrooms?
I think what's so interesting is in the conversation about social TV so much of the dialog is around how, when uses social, you know, to discover, get involved with experience television contents. What's really about how you take TV and make it social. One of the big bets we're making is that social can make great TVs. So our big, you know, one of the big things we're working on right now is the launch of having and post streaming network which really looks at this from a different dimension and I think represents one of the core beliefs we have which is that content conversation, so many the and so much the dialog we buy, forget that world. We look at how conversation and social impacts content and how content impact conversation. We believe they're intricately intertwined based on what we're seeing on that have been imposed. So we're embarking on adventure to essentially create a what would we describe at a top level is that never ending talk show which uses the huffing imposed as the real time script. So we will be distributing that in both the live format where we'll be programming in real time. Capitalizing on where this (eyes?) of the conversation is actually occurred. But then we also recognize, you know, where some of this conversation has been which is there's a (synchronist?) live experience but there's also an on-demand piece of it and you have to enable both and so learning, enabling that both is a live experience as well as taking that show essentially and breaking it into clips that can be viewed on demand that can be shared through social mechanisms and that can obviously be promoted throughout people social networks.