HBO announces exclusive partnership with Apple devicesHBO CEO Richard Plepler joins Tim Cook on stage to introduce the HBO Now streaming service, which will be exclusive to Apple devices.
We are thrilled to be here this morning to announce our standalone streaming service HBO Now, and we couldn't be prouder than Apple is our exclusive partner at launch. [APPLAUSE] [APPLAUSE] If you subscribe to HBO NOW you will have access to all our claimed, original programming, past, present, and future, as well as our unmatched lineup of Hollywood blockbusters. All you need to get HBO NOW. There's a broadband connection in an Apple device. There will be brand new HBO channels on Apple TV so you can enjoy HBO on the big screen. And you can watch HBO on your Iphones and Ipads as well. We will introduce our new product in early April. For $14.99 a month. And if you subscribe in April you will get the first month free and have it time for the April 12th premier of our global phenomenon Game of Thrones.