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Game, console makers targeting wee playersVideo games have always been designed with kids in mind. But the target age group is getting younger and younger as hardware evolves for even easier gameplay. That was clear at the E3 gaming conference last week, as CNET's Kara Tsuboi reports.
-This is so cool. -At this year's Electronic Entertainment Expo or E3 in Los Angeles, game and console manufacturers made no secret of designing games for kids-- young kids. -This game opens up a living story book full of monster friends for you and your kids to meet and play with. -Experts say, it's a trend that's been developing for years, but now the hardware technology has evolved for even easier gameplay. -It's extremely accessible because I've taken away the controller, because you-- you haven't got anything in your hands. There are no buttons to learn. The idea there is-- that there's no barriers to entry and that very young kids can be playing-- -Besides Sesame Street, game developers are also tapping into other well-known kid friendly franchises for their titles. -This a-- that recognition and I mentioned especially among young-- young gamers, that recognition from the movies and then of the TV and, you know, the toys that they love in video games, that's-- that's all we gonna do well. -We do serve like candy. We wanna make sure you don't maybe overuse that too much. -As a parent, CNET Senior Editor's Scott Stein, is skeptical and cautious about his son's gaming exposure. But, he acknowledges that parenting styles need to adapt with the technology. -We maybe in an age where these types of games and interactions do get learned at a younger age and maybe we, as parents, have to learn and integrate that better. -Gaming manufacturers are banking on capturing the imagination of little ones and perhaps even the parents. -Watch out! Cannon balls! -In San Francisco, I'm Kara Tsuboi, CNET.com for CBS News.