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CNET News Video
Credit cards with programmable mag stripes are comingCustomers of Dynamics, Inc. are preparing to release credit and debit cards with programmable, rewritable magnetic stripes.
-Hi, I'm Jeff Mullen, Founder and CEO of Dynamics. Dynamics has created one of the smallest form factor personal electronic devices ever created. We've created a personal electronic computer that's inside your average payment card. What we've really created is the world's first fully programmable magnetic stripe, and so, the card's computer architecture can change on the fly any bit of information on that stripe. So this allows us to offer a number of interesting functionalities. This we call MultiAccount. It is multiple cards in one. You simply press the button associated with the account you wanna use, and all of that magnetic stripe information associated with that account is rewritten into the stripe so you can use it any one of your traditional 1970s-era magnetic stripe readers. You can see the cards are completely thin as a normal card, 1/33,000 of an inch thick. You can see it's completely flexible. This is actually an industrial-grade flex tester that the industry uses to test the flexibility of cards. And there're over 70 electrical components in here that are squeezed into 1/10 of a cubic inch of space. In order to make these cards durable, we've had to cover everything in plastic. So as a result, the cards are scratch-resistant, and they're completely waterproof. I have another card to show. This has a flexible display in it. This is called Hidden. This hides a portion of your credit card number. And also, we have the electronic stripe. It has 5 buttons. To turn this card on, you have to enter a personal unlocking code, that now everyone in the world knows. And if you enter the right code, then your numbers display visually so can use it in your 10% of transactions that are done online, and we write to that stripe magnetically so you can use that in the 90% of your purchases that are done through an existing magnetic stripe reader. We started the company in 2007. The technology's actually been in stealth trials in the U.S. for much of the year, and you will hear announcements within the industry as time progresses. Thank you very much.