Apple Watch integrates with Starwood HotelsApple Watch wearers can unlock hotel room doors and get notifications.
I'll also get a notification when I get near hotels like SPG's W hotel. And here's my reservation information for the hotel room right here. So you can see it's got all the information I need to check in, my confirmation number, my room number you can see these are really rich notifications. They have images. They have great typography and rich layout. And this not only looks great and reflects. Reflects the brand of a company. But it also makes it easier for you to understand very quickly and you can act on these. In this case, I can use this to unlock my door right from the notification on my watch. So, I press Unlock Your Door and I can bypass the front desk entirely. Go directly to my room and then my watch is my room key. I just wave it in front of the door and I go into my room. Isn't that cool? [APPLAUSE] And when I go into my room sometimes, you know, they have music playing when you walk into a hotel room. So, this one has the music playing and I'm wondering what this song is. So, I'm going to find out using my watch and Shazam on my watch. [MUSIC] [APPLAUSE] Is that cool? [APPLAUSE]