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Apple Watch arrives with customizable facesTim Cook shows off the new Apple Watch, with options to change the home screen display.
Now, in addition to this, every Apple watch has many different faces and many different configurations. So you might like this traditional face. Absolutely gorgeous. Or you might like one that is available in a variety of different colors. Or a digital face that's full of rich detail, or one that is simple and elegant. You also might like one that expresses time in a way that's never been done before. Or one that is just fun. [APPLAUSE] And it will bring a smile to your face every time you look at it. We all need that. But this is just the beginning. Because the fact is you can add many details to the face that you choose. You can add things like the date. You can add the world clock. You can add a stopwatch. You can even add your next meeting, and plenty more.