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A chat about the cloud with co-founder of Pogoplug, Jed PuttermanAt CES 2012 Scott Stein chats with Jed Putterman, co-founder of Pogoplug, about cloud technology and the latest in cloud services.
Hi. I'm Scott Stein and we're here at CES 2012. I'm also here with Jed Putternman, who's the Co-founder and Chief Product Officer with PogoPlug. Now, PogoPlug is a cloud storage and also a cloud device manufacturer. CES has been largely about cloud services almost all over the place. How do you feel about what you've seen so far in terms of what's going on with the cloud this year? You know there's some great innovation happening now. Really, you know, blending the hardware side with the cloud, you know, at the... you know storage that's not physically on the device itself, so we're seeing a really nice blend right now. Now, I mean, you were doing this before with the PogoPlug, I feel like maybe before a lot of these cloud services were launched. And how do you feel about the way the landscape has changed and where your products are positioned because, you know, you've been riding along and then then came iCloud and then some people believe in hardware and other people in just the software services. Well, the good news, I don't have to explain what cloud is anymore. This has been huge change over the last few years. Yeah. And, you know, we also... people are getting used to the idea of, you know, cloud being not in your home and of course what PogoPlus has done is talk with the fact that it can be everywhere, so you have storage that's, you know, back in your home, all your movies and photos and you have stuff that's off site and it's all you know available and exactly the same way from anywhere which is what Cloud is all about. Don't you think it's getting confusing for people? I mean there's a lot of Cloud as mentioned everywhere and you feel like one has gotten this service and another doesn't have this service and one can do video, one can do music and how do you feel, like, perceptions right now? Yeah, it's a mess. Yeah. Yeah. And so, you know, we're trying to help clarify that. You know for us that is really just make it to the (Oboe?) anywhere or wherever you are as long as you have internet connection. It shouldn't matter where it's physically being stored, and so that's you know that's kinda how we have defined it and we think that, you know, people are starting to grasp about that idea. Yeah, I mean, you guys are a (bouncer?) like doing multi-format, multi-device and the idea is sort of like breaking down those barriers. I've seen a lot of ecosystems here where you talk about like tying to hardware and hardware to hardware and it's seemingly like that's becoming a lot of the mess in the cloud landscape? Yeah. Yeah, people have misused the word cloud, but you know the good news is people are really, you know, can understand the core concept and there's some really cool products that we've seen out here today that are doing something similar in terms of having something in your home, that's the device and having some of the data backup in the cloud. I mean, it seems like you're having more wearable devices. You're gonna have things that you know maybe we're finally taking that leap to they said things that collect from the cloud and sent things back to the cloud as opposed to going back home and accessing. Yeah. I think we're seeing the... and data is just becoming available everywhere, right? Yeah. So different devices are generated and they're making, you know, putting putting in places where you can actually get to it now. Right. And you know, we're one of the providers that's allowing that to be stored up and about and by the number of devices that are now actually generating that content is exploding which is great. Great. These are like wearable house monitors and things like that are surfacing and some information, maybe when you get back home or sending it all the time and so, it feels like, the more you can have those services, you'll be able to accept that information and be able to distribute it wherever you go. Yeah. We're sending more information out there into the Cloud. We're generating huge amounts of data. So, you know, people and traditionally in terms of videos and photos and other stuff that you generate with your mobile camera or your phone but it's turning in to any of the elements, like you said, you can wear it whether it's fitness, whether you're riding your bike and that's generating information and you're sharing that with your friends. Yeah. It's great. Everything is starting can probably be connected. It's exciting. It's a lot of information. It's messy. It's huge. It's the cloud in 2012 but Jed Putterman, thanks a lot. Have a good CES. Yeah. Thank you so much. Absolutely. I am Scott Stein and that's a quick talk about the Cloud at CES 2012.