50 Cent comes back to CES 2013 with SMS AudioBrian Tong talks to 50 Cent about the growth of SMS Audio and his favorite headphones.
-All right, guys. Brian Tong here at CES 2013. I don't know if I have to tell you who this is. You don't need a 50 cent here on the house. You're like a 3-year veteran of CES now. -Yeah. -You've seen a lot of things. Just tell us how your CES has been this time around so far. -I mean it's been great. You know, when you actually get here- this year, we're talking so much, like we launched in 46 countries. I anticipated successful- the majority of projects I'm involved that I anticipated but not as fast- -Yeah. -as it actually took place in. I mean I'm excited. You see people come to get the chance to look at the new products and I get the chance to walk through CES. I think it should be more popular to all like the general public. A lot of people here, I work- -Yeah, yeah, yeah. -you know, but I walk- it's like taking a lot at the future. -So, you know, I think, 50, you learn a lot about CES because I remember your first year, you launched a line and then you kinda relaunched the line- -Right. -and now, I mean when you look at it, you've seen it grow a lot. How was that? Was that frustrating for you or it was just kind of a patience thing for you? -I mean it's a process. -Yeah. -And when you're starting up like a new company- starting up, you went through- you go above your head a couple of times. You know, make some mistakes and how you recover from it is more exciting than the process of talking about how you actually made the mistake. For me, I mean the first year I came, I just had a 3D rendering, you know, and by the second year, I had quite gone to audio and that was successful company and had a staff of 20 people that allowed me and my vision to SMS to come fast, you know. -So which product, you know, you have a new 2013 line. Which one for your [unk] are you the most excited about? -Well- -All of them. -It's a few of them. -All of them. -Yeah, yeah, I'm excited about all of them but they all have different, you know, identities and different features that, you know, the other ones don't actually have so. -Which one are you rocking the most? -The most- that the STREET [unk], the smallest compact so I travel and it folds up so I put it in my two [unk]- -Makes your muscles look even bigger when you got the smaller headphones on. -[unk] look like I've been doing some work when I got them on. -All right, all right. That's cool. -So also at CES, have you been able to walk around the show floor or see anything? -I have and, you know, the night I got here, I walked around before it actually started- before it opened- 'cause I like to, you know, see [unk]- you know, what's happening tonight. So even the products that are not actually available that they're looking forward to come in by the time we hit next year, they'll be actually talking about how they launched it in the second or third quarter and, you know, that is interesting to see where we're going next. -So are we gonna see one of those $25,000 TVs on 50's wall anytime soon? -Are you talking about that, the 120? -Yeah. -The 120-inch [unk]. I'm like I had to go see it, you know [unk]. -You can [unk] about it already. -Oh, yeah. Like, you look at it and you go, "Hold up, I don't have that. Want to live life on the highest level." -We all do, right? All right, 50. Well, we just want to thank you so much for your time here. Enjoy the show and everything and, you know, thanks for coming out [unk]- -It's always a pleasure. -All right, thank you. All right, I appreciate it. All right, guys. We're coming back to you. We'll see you in a little bit, all right.